Leveraging Social Proof to Improve Event Production

The Social Proof Theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions. In other words, social proof is one way for us to … Continue reading Leveraging Social Proof to Improve Event Production

My wedding planning motto

“So long as our love shall last.” This has always been a powerful mantra to me when it comes to marriage. In simple terms, this means that at the anniversary of your union, you come back to each other to reaffirm your love and vows. However,  if you discover that your feeling are not the … Continue reading My wedding planning motto