Leveraging Social Proof to Improve Event Production

The Social Proof Theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions. In other words, social proof is one way for us to … Continue reading Leveraging Social Proof to Improve Event Production

What Does It Mean To Be A Professional

Part 6 of The Organized Professional series... As I was preparing this series andĀ conversing with my companions and colleagues, I drew my conclusion, that there is not one way to be a professional. There are many industries and each one has it's own etiquette and protocols. What I do have for you is a basic … Continue reading What Does It Mean To Be A Professional

Event Storytelling – Part 2

Last week discussed what event storytelling is, how to begin planning your event, and the announcements. Now let's continue to discuss the basics of designing your event production. 3) Develop the scene You have established your process and sent out your invitation. Now it's time to buckle down and find each piece of the puzzle. … Continue reading Event Storytelling – Part 2