Leveraging Social Proof to Improve Event Production

The Social Proof Theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions. In other words, social proof is one way for us to … Continue reading Leveraging Social Proof to Improve Event Production

Event Storytelling – Part 2

Last week discussed what event storytelling is, how to begin planning your event, and the announcements. Now let's continue to discuss the basics of designing your event production. 3) Develop the scene You have established your process and sent out your invitation. Now it's time to buckle down and find each piece of the puzzle. … Continue reading Event Storytelling – Part 2

Boost attendance for socials.

If you have a networking event that is repetitive, keeping a consistentĀ attendance and growing it can prove challenging. Here are a few tips you may find beneficial. Note: These tips will not help without consistency and following through. Create a draw other than meeting others. - Meeting fellow professionals or hobbyist may seem like an … Continue reading Boost attendance for socials.