Leveraging Social Proof to Improve Event Production

The Social Proof Theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions. In other words, social proof is one way for us to … Continue reading Leveraging Social Proof to Improve Event Production

Guest Post: College & Fitness

Welcome to part 2 of our B2S College style Series I understand, when you first step on the campus you are more interested in where you will sleep, eat, and who will be your friend.Everything is new and overwhelming. The LAST thing on your mind is "How will I keep myself in check when it … Continue reading Guest Post: College & Fitness