Leveraging Social Proof to Improve Event Production

The Social Proof Theory, popularized by psychologist Robert Cialdini, maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions. In other words, social proof is one way for us to … Continue reading Leveraging Social Proof to Improve Event Production

Event Storytelling – Part 2

Last week discussed what event storytelling is, how to begin planning your event, and the announcements. Now let's continue to discuss the basics of designing your event production. 3) Develop the scene You have established your process and sent out your invitation. Now it's time to buckle down and find each piece of the puzzle. … Continue reading Event Storytelling – Part 2

Event Storytelling

-- a quick guide to establishing a brand and build a PR base for whatever you are selling. When you host an event, you have established an intended purpose or message. To spend time with family, to have fun, to advertise a product, to introduce a person. How you convey that message is event storytelling. … Continue reading Event Storytelling