Event Storytelling – Part 2


Last week discussed what event storytelling is, how to begin planning your event, and the announcements. Now let’s continue to discuss the basics of designing your event production.


3) Develop the scene

You have established your process and sent out your invitation. Now it’s time to buckle down and find each piece of the puzzle.

What do you want people to see when they arrive? From the moment your out-of-town guest arrives for their accommodations to the moment they walk into the event, think of everything you can possibly do to enhance the experience while keeping in mind your focus and your budget.

Budget is the pesky little six-letter word that is the bane of almost every professional. It almost screams limitations, but there are many ways to work with numbers, especially on a small budget. We have previously written a post that gives a template for planning your event budget, so take a peek at Event Budget Organizing to help you get your event off the ground and to keep your finances in order. You’ll notice that again the key is planning and making sure you know what you want. This will involve research and shopping around for quotes and quality.

When trying to develop the scene of the event one of the major considerations is that of the atmosphere you want to establish. Think of how you can stimulate all the senses in relation to your event or even if involving them all is necessary. A launch party is quite different in nature and need than a seminar or lecture. So how will you excite the senses to leave an impression about your brand or message?

A second note on budgeting. 

Be sure to allot plenty of time to meet your goals. Time management is crucial in event planning. Your timeline must include time to fall back on and to clean up last-minute messes.

4) Delivery

You have planned your event, but that is not the final step to advertising your message. At some point during the course of your event, you must be quite clear that this event has a specific goal and purpose. Yes, you want your guest to enjoy themselves, but you are still trying to sell something. If those in attendance don’t recognize that, you have ultimately failed in your goal.

How exactly do you get your product or idea out there and highlighted?

  • A speaker series
  • Samples with advertising
  • Videography
  • Demos
  • Digital displays

There are an array of methods to get your point across. What you have to decide is which way get’s your point across effectively, efficiently, and immediately. Create your moment, where people walk away feeling informed and curious.

Your delivery is when you bring together all aspects of planning for a full-on audience experience.

5) Your Thanks

After the event, one important aspect is to extend the experience. Check in with your guest. Express your gratitude that they attended with a reminder of what the event experience was about. Remember they were a big part of making your goal happen.

Whether it is a goody bag, a sample product, or even pictures from the event to remind them of the experience, stir that memory to complete your story.


I hope you have enjoyed the mini series for Event Storytelling. What are some of the ways you would use to convey your message?

One thought on “Event Storytelling – Part 2

  1. Pingback: Event Storytelling | Design & Scheme

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