The short answer is the visual appeal and how that visual makes you feel. It’s a rather personal experience to how we relate to color and how we think about that color as an individual.
But, let’s think for a moment about some of the colors we generally attach to certain experiences and events. White = weddings; a new beginning. Black = funerals and mourning. Red = passion
When it comes to event planning, we are selling an experience, so diving into the psychology of color concerning marketing and design can come in handy when planning events. While it’s essential to cater to the client’s wishes, as a planner, you should be able to match colors so that they look visually appealing as you build upon the layers to set the scenery. Knowing how the placements of specific colors and the quantity can give your event another potential advantage.
Now, this isn’t saying this is some magical formula that will make your event a success. I suppose you’ve taken a look at some of my past projects. In that case, you’ll notice that I learned about the A6 Event Experience of event planning that consists of Anticipation, Arrival, Atmosphere, Appetite, Amusement, and Appreciation. I agree that this a great way to try to make sure you address all aspects of your event.
When I consider colors’ effect on events, I am drawn to three aspects of this formula. The atmosphere, Amusement, and appreciation can all be manipulated merely by color.
But how do we decide the colors to use? Well, if your client has not already chosen a color scheme or is not adamant about sticking to the color scheme, ask yourself a few questions.
- What is the over goal of the event? What is the experience you want to see
- What type of event is it?
- What is the traditional or usual way the event is decorated? Are they any colors central to the event?
- What are the typical cultural associations with color in your area, and are there varying subcultures with differing ones? This is a reason for knowing your audience or guest list. You can find this info by talking to your client in most cases. The color association can also be found online easily.
The cultural aspect is essential as well. Design and Scheme based in the U.S. There is a mix of cultures and subcultures almost everywhere. That’s why having a general idea of the association’s people draw to specific colors s so helpful in every aspect of event planning. Still, you should also make sure to have access and be willing to explore other color meanings that aren’t general.
You never know.
Check out the resources I’m linking below. Hopefully, it will at least be a decent start for your color research.